In the business and trade the word, marketing is very common and significant word. For every brand of goods and services the marketing is necessary to create a space in the market to be a consumable by the users. So the definition of the marketing can be derived as a business activities or functions which create a way to flow goods and services to its potential buyers. Traditionally it is a group of activities such as designing, packaging, storing, transporting, branding, selling, pricing and advertising. But now the meaning is more elaborated. It is called a social process. If we consider the Phillip Kotler definition, it can be said that a social process which persuade some persons to buy something in exchange of monetary value by interaction and not forcing them to buy. So we can say that the marketing is a process that target customers or create customers by studying or following buyers’ behavior, their needs and wants and then flow some products and services to them to mitigate their necessity. In this way the products are exchanged by monetary dealing.
Marketing is a very much broad process. Nowadays the meaning is same but getting boarder more. In the age of internet the internet marketing has been added in the process. The objects are also same. Likewise, fulfilling the demand of the customers by providing their necessary goods and services, the internet marketing does the same job but the process is very much different here when it comes to do it. The American agencies have coined the terms very well in the worldwide web to scatter the products and services in global. Besides the local market the international marketing is easily done here. Dallas internet marketing agencies are well equipped and one of the leading name on this field.
We know the marketing creates consumer. The internet marketing is always bountiful to do the same job. It also create marketing offering. The concept offers wide range of goods and services. It actually increases the traffic of the websites. In many ways, it creates internet ads so that people can know about it. The offering of online store, product catalogue, pricing, availability in certain places, contact detail are all available online. The internet users are the targeted customers. Dallas internet marketing agencies targets the millions of internet users. The process involved here as web marketing, search engine marketing, online marketing, pay per click, emailing, social network advertising and interactive advertising. They are all done to sell products online. The e-commerce application has made it possible to do the job.
The two parties involved; buyer and seller. Products are bought but communication happened in internet. Google has made many ways to do internet offering. The SMS, classified ads are the some tools. SEO is the one of the core process which enables to rank top names of the commercial agencies. Web design now also not only dedicated for making websites. It is a process of marketing job. That is why the marketing is now more elaborated nowadays. Now it is not only limited to marketing, it is called web marketing. The traditional process has been technologically updated here to do the process more effectively.