A Manual to Various Examples of Insurance Lead Marketing

You are an insurance agency and you are ready to advertise your company, but have no clue where to spend it and how much to contribute. Below is a catalog on the most conventional sorts of insurance industry marketing,

Print Marketing

Print initiatives can be made up of newspaper marketing and magazine advertising. This sort of insurance marketing strategy can carry a variety of meanings (either brand familiar or direct response) and can be focused on a specific demographic based on who views the publication in question. So for instance, if you wish to get in touch with insurance prospects who live in Dallas, put your creative insurance marketing efforts into the Dallas daily newspapers. Print marketing must be prepared well in advance to meet the deadline of the publications – particularly with monthly magazines, since they are printed months ahead of their release date.

Direct Mail

Even though most consider Direct Mail marketing has seen its best days already passed, there is still some heart in this influential, classic variety of insurance marketing product. Insurance mailers include postcards, brochures and flyers that are sent through the mail and usually include a direct response call-to-action. Utilizing insurance mailers means having to buy some necessities for the campaign, including printing materials, postage, creating insurance marketing letters, and the address lists of the market you choose to target.

Television and Radio

Among the most effective campaigns in the industry, television and radio marketing presents the opportunity to get in touch with the greatest amount of prospects in the shortest time frame. Among the disadvantages of these insurance marketing tools are the potentially high expense and the inability to truly target your demographic with preciseness. Nonetheless, the distinction identified with TV advertising can elevate an insurance agency in a way no other marketing plan can.

Online Advertising

The rising star in the domain of insurance advertising ideas is the internet. The internet continues to blow up and together with it so do the marketing chances. Billions and billions of advertising dollars are spent every year online, as insurance companies try to find way to tap into the Internet user. The most prevalent forms of online insurance marketing include:

Pay Per Click – bidding on key search phrases and having the insurance agents’ ads pop up when the relevant search phrases are searched for in Google and Yahoo!

Banner Advertising – building a visual advertisement and placing it on applicable websites. The advertisement then takes consumers quickly to the advertiser’s homepage.

Email Advertising – Using lists of email addresses to distribute content and marketing to insurance prospects.

Organic Search – Utilizing search engine optimization (SEO) to rank high on Google and Yahoo!. This is achieved by manipulating the imitation on a website and in the HTML code that form the backbone of the internet sites.

It is worth noting that many insurance agencies are abandoning the more established, print forms of marketing in favor of reaching out to the online world. As print and direct mail watch their numbers dwindle, more and more insurance agents are selecting the cost effective, very targeted advertising selections found on the internet utilizing social networking sites such as: Delicious, Digg, StumbleUpon, Reddit, Facebook, and Technorati.

How YouTube Saved Our Client a Lot of Money

These days, it’s not uncommon to find companies with a “too-casual” or “too-local” name. And though this is true for many businesses, some laid-back company names can actually cause more harm than good. For example, have you ever seen a shopping center that had a really confusing name? Maybe it was named after the street it was on and you couldn’t tell the difference between the shopping center and the rest of the retail shops on that street. We’ve seen this kind of thing happen before and, if people can’t tell the difference between your shopping center and the surrounding retail shops then you’re sure to have some difficulty promoting your center online.

One of our clients actually considered renaming their entire property because they ran into this issue over a year ago. Although people were visiting this particular shopping center on a daily basis, the company wanted to use social media to engage with its consumers and generate even more traffic. However when it came to online promotions, customers had a hard time distinguishing our client’s property from the rest of the retail shops on the same street because the names were the same.

To help distinguish one from the other, we used tenant videos to personalize the shopping experience for customers. The plan was to ask each tenant a list of questions and record their answers. After each video had been recorded we did some light editing, uploaded the video to YouTube and shared it through various social media outlets. Once the videos became viral, people were able to view them and distinguish between our client’s property and the rest of the retail properties on that street. The videos also gave customers a chance to see what each shop looked like before even stepping foot on the property. This gave our client an edge over the competition and ultimately grew their fan base on Facebook and Twitter.

Although tenant videos can be quite useful in building a brand, we utilized them to help customers distinguish our client’s property from the rest of the surrounding area. Once the tenant videos received some buzz online, they became a powerful tool that we used for all of our clients across the retail industry. YouTube became a powerful tool that ultimately increased traffic to our clients properties and grew their Facebook and Twitter fan base exponentially. What are some way’s you’ve used YouTube to promote your business online?

NBA Rumors: Tyson Chandler and 10 Young Players Set For A Payday

Around this time last year, the nation was captivated by one of the greatest free agent offseasons the NBA will ever see. Lebron James, Amare Stoudemire and Chris Bosh headlined the list of free agents set to earn big contracts with their new respective teams.

On July 8, 2010, James made his decision to “take his talents to South Beach,” and the all hell broke loose.

A year later, with an NBA Lockout looming, basketball has given us a list of free agents that cannot even hold a candle to the cast highlighted last year.

Many will agree that Tyson Chandler will be the most sought after free agent this offseason, given the way he played in the NBA Finals.

But Tyson Chandler?

10 PPG and nine RPG?

It is safe to say, NBA Free Agency 2011 will be shallow at best.

There are players on this list that can make a difference to teams, though, but maybe we are still just stuck in 2010, where superstar free agents were up for grabs.

Now in 2011, we are looking at young available players seeking paydays from a weak free agent class.

Good for them, and probably bad for your team if they are in need of premiere talent, or wish to overpay for any part of this lackluster Free Agency 2011.

Here are 10 young players that are set to get paid this offseason.

(For the sake of this list, I set of the cut-off of “young” at 30-years old)

10. Glen Davis

The “Big Baby” himself will be on the market this offseason, and looking to obtain a mighty big paycheck for all the work he did in Boston these last four seasons.

Mostly off the bench, Davis played a large role for the Celtics as someone that could produce in limited minutes.

He averaged 11 PPG and seven RPG while in Boston, and is considered somewhere around the 14th or 15th best available player in free agency this offseason.

For that reason, Davis’ $3.3 million he made last season will most likely increase in free agency.

Is he worth it, though?

Look for Davis to make somewhere around $5 million next season.

9. Kris Humphries

Mr. Kim Kardashian will not have any money problems in the near future, now that he is engaged to the cash cow reality star, but he may want to hold some type of dignity by raking in a paycheck or two next season.

Humphries made $3.2 million last season. Pay no mind that the ring he bought Kardashian was $2.5 million, though.

Fortunately for Humphries, he had a breakout season for the New Jersey Nets last season, averaging 10PPG and 10 RPG. With those numbers, he should claim a pay raise this next season, whether he will need it or not.

Expect around $5 million next season Mr. Kardashian-Humphries.

8. Nick Young

Next to Young’s highlight reel plays last season, his 17 PPG for the Washington Wizards should do the trick.

He has improved every year since being in the league, and it culminated with a nice 2010-11.

Young is a restricted free agent, meaning all Washington would have to do is throw a qualifying offer at him to retain his services for another season.

The 26-year-old will not be getting much in free agency, so look for him to receive between $3 and $4 million next season.

7. Carl Landry

Many teams are starting to take notice of the good brand of basketball Landry is playing in the NBA.

The 6’9″ forward put up 11 PPG last season, while making his living cleaning up the boards and doing the things that go unnoticed on the basketball court.

Landry was paid $3 million last season, but the free agent market is not sure what to make of hm quite yet.

Expect around $5 million next season for the 27-year-old.

6. Aaron Brooks

The speedy restricted free agent will be receiving several offers from teams this offseason. Many teams would love a quick and secure ball-handler at the point guard position.

He is already being pursued by the Sacramento Kings, who could use his services to deliver the ball to the duo of Tyreke Evans and Jimmer Fredette.

That would not be a bad gig for Brooks.

Last season, Brooks made $2.02 million. But expect near $4 million next season.

5. Greg Oden

Has the public forgotten about this guy?

The No. 1 pick out of Ohio State in 2007 is a free agent this season, putting teams at a crossroads as to whether or not he can be a great center in this league.

Injuries have plagued him his entire career so far, but he will be getting paid this offseason because of the “what if” factor.

What if Oden gets healthy and lives up to his No. 1 overall draft pick status?

If healthy, Oden is one of the best centers in the game, so why not take a chance on him?

Expect him to land a contract for next season around $7 million, despite playing in just 82 total NBA games.

4. Rodney Stuckey

Stuckey will not be receiving very high offers this offseason, but he can still be a fantastic acquisition at the point guard position for many NBA teams.

He put up 15 PPG and 5 APG last season for the terrible Detroit Pistons, but they may be the team paying him the highest this offseason.

Does Stuckey want to stay in Detroit or try something new elsewhere?

We will find out.

The most he is getting in Detroit would be around $4 million, but expect Stuckey to land somewhere between $3 and $4 million for next season.

3. Jeff Green

Green was involved in the trade that allegedly destroyed the culture of basketball in Boston.

The Celtics gave up Kendrick Perkins in exchange for Green in order to get younger and more athletic, when in fact they ruined the team chemistry, and most of all, the team’s rebounding ability.

Because of that move, Green is in this for the long haul with the Celtics. Boston has no other choice.

Expect him to land a good pay raise this offseason, somewhere around $7 million for several years.

2. Marc Gasol

Gasol’s 11 PPG and 7 RPG has teams drooling for the 7’1″ center this offseason.

Is he someone a young team can build around?

At times, it seems that way, but he still has a lot to prove to NBA teams.

Because of his size and abilities on both the defensive and offensive sides of the ball, look for Gasol to be one of the higher paid players this offseason.

A team with deep pockets could throw as much as $9 million at the 26-year-old next season.

1. Tyson Chandler

Chandler, for better or for worse, is the best player on the free agency market this offseason.

He is a player that can change the complexion of a team by contributing with his uptempo and fearless style of play.

At 7’1″, Chandler is not someone that a team can build around, but we all saw what happened this last season to the Dallas Mavericks and how their team changed with him in the line-up.

With his ability to bring energy to a team from the center position, expect Chandler to land a healthy deal this offseason worth somewhere around $10 million.

Benefits of Using Social Media for Event Marketing

Gone are the days when people would turn to local newspapers to find the upcoming events in their cities. To get registrations rolling in, a contact for media request was designated earlier, some engaging press releases were created and few paid advertisements were done. The advent of internet and social media has replaced the conventional ways of event marketing. Today people look for event information on search engines and social networks. To make sure that the event is worth attending, they turn to social networks to listen to what other people have to say about the event.

Social media has changed the way people collect information. This makes it very important for event planners to leverage Social media along with their traditional tools to reach potential attendees. All event marketers need to understand the social media(SM) landscape, identify target audiences’ interaction platforms, and develop a relevant social media strategy to boost event awareness and increase participants.

The rapid growth of social sites might seem overwhelming at times but it is great for the event industry since it provides access to millions of people at your fingertips. There are many benefits of using social media for event marketing. For example:

Better Engagement

Social media is a huge opportunity for event planners to network with industry experts, influencers and scholars. People usually engage with each other through SM before and after an event especially if it has a large audience. The event organizer must enable, participate and encourage such engagement, as this will result in a more meaningful participation and dialogue during the event.

Reach to Large Audience

Facebook has 1.28 billion monthly active users, Google+ 540 million monthly active users, Twitter 255 million monthly active users, Instagram 200 million monthly active users, LinkedIn 187 million monthly active users and YouTube has 1 billion users. 6.7 million people blog via blogging sites. If you promote your events on SM, you are assured of better attendance. Moreover, you can mobilize your registered attendees to use their social networks to invite colleagues/ friends to register for events and conferences.

Decide Event Topics

If the event marketers closely monitor their business related discussion groups on LinkedIn or brand pages on Facebook, they can clearly understand the topics and information people are interested in and talk about. This will help them select user specific topics and make their event more valuable for the attendees. Speakers too will be better prepared to customize their message or presentation if they are aware of the preferences of their audience. They can also check the attendees’ feedback about their presentation on Twitter, Facebook, or attendees’ blogs and incorporate changes if needed in the future.

Improved Event Planning

Social media drives everyone involved – attendees, speakers, staff and the event planner – to perform their best. Social networks empower the attendees to become reviewers or critics of the events. They can easily publish their feedback online. This can build or destroy the reputation of your event and organization. SM offers a huge opportunity to improve online reputation. Simply hearing feedback from the attendees and making changes accordingly can help plan better events in the future. Speakers and staff too can use the feedback and engage their attendees on a deeper level.
The above benefits make social media indispensable in today’s event marketing world. To make sure that your social media efforts help you meet your goals, it is important that you engage effectively across all social media platforms. The CanOpener is a recognized SMM agency that develops and executes SMM strategy to promote local festivals, events and conferences. We develop event marketing strategy specifically tailored to your event goals, and monitor social media activity on Twitter, LinkedIn, Facebook, Google+, YouTube and others.

Professional Carpet Cleaning: How Often Should Carpet Be Cleaned

When was the last time you had your carpets professionally cleaned? If you’re like the average American household, it was probably some time in the last year – and you will probably wait at least another year to get them cleaned again. The Environmental Protection Agency recommends carpets in residential homes are cleaned every 6-12 months if 2 or fewer people live in the home who is non smokers. For larger families with both kids and pets, the EPA recommends a professional carpet cleaning every 3 months [U.S. EPA letter, January 1989].

Recommendations like this are based on the indoor air quality in homes. Dust, dander and a multitude of soils collect on carpet, which acts as filter as air circulates through vent systems in a home. For persons with allergies, asthma, and even pregnant women and the elderly, having clean carpets can make a big difference in their quality of life indoors.

Having your carpet cleaned every 3 months can be very expensive. A market check of professional carpet cleaning prices showed that among both national brand names and smaller local carpet cleaning companies, the average cost for a 3 room, two hallway carpets cleaning at about $125 after coupons and specials were applied. If a homeowner has a carpet cleaner visit 3 times a year, the total cost of carpet cleanings can really add up.

Some families are choosing the do-it-yourself route to cleaning their carpets. Depending on where you live, grocery stores are offering cleaning machines and a multitude of carpet cleaning solutions for purchase. This may be another good way to keep your carpets cleaned. The drawback is that homeowners must do all then tough work themselves – lugging the machine to their cars and moving their own furniture. There are also some inherent risks with do-it-yourself methods that include:

– Over saturation of the carpet. If too much water or solution is applied, the glue that holds carpet fibers together can separate and ruin carpet
– Misapplication of cleaners. The incorrect cleaning solution applied to certain stains can permanently bleach or discolor carpet.

One thing is clear, indoor air quality is affected by the frequency with which your home’s carpets are cleaned, so professional carpet cleaning companies are finding unique ways of providing less expensive cleanings. Some offer new and improved package pricing to their customers. Customers who combine carpet cleaning with other services like Oriental rug cleaning can sometimes save upwards of 60% off their total bill. This allows homeowners to save some money and gets both carpet cleaning and rug cleaning taken care of in one visit. Other carpet cleaning companies are selling professional-grade carpet cleaning sprays and solvents, so that customers wanting to take care of their carpets themselves can do so without some of the risks associated with over-the-counter products. Another unique approach by professional carpet cleaning companies is to offer a stain removal only service. Here, customers pay only for the stain removal and not an entire carpet cleaning. Kiwi Carpet Cleaning offers this with a One Year Carpet Cleaning Warranty, where entire rooms are cleaned at a low price throughout the year. While you might have to move furniture yourself and vacuum before the carpet cleaning technician arrives, the low price may offset any minor hassles.

With all the dust, dander, dirt and soot collecting on the surfaces in your home, it is important to remind yourself that what you collect on a dust towel is just a small fraction of what ends up in your carpet. Take inventory of how often your carpets are walked on in your home and make carpet cleaning decisions that help you and your family breathe easier this year.