You are an insurance agency and you are ready to advertise your company, but have no clue where to spend it and how much to contribute. Below is a catalog on the most conventional sorts of insurance industry marketing,
Print initiatives can be made up of newspaper marketing and magazine advertising. This sort of insurance marketing strategy can carry a variety of meanings (either brand familiar or direct response) and can be focused on a specific demographic based on who views the publication in question. So for instance, if you wish to get in touch with insurance prospects who live in Dallas, put your creative insurance marketing efforts into the Dallas daily newspapers. Print marketing must be prepared well in advance to meet the deadline of the publications – particularly with monthly magazines, since they are printed months ahead of their release date.
Even though most consider Direct Mail marketing has seen its best days already passed, there is still some heart in this influential, classic variety of insurance marketing product. Insurance mailers include postcards, brochures and flyers that are sent through the mail and usually include a direct response call-to-action. Utilizing insurance mailers means having to buy some necessities for the campaign, including printing materials, postage, creating insurance marketing letters, and the address lists of the market you choose to target.
Television and Radio
Among the most effective campaigns in the industry, television and radio marketing presents the opportunity to get in touch with the greatest amount of prospects in the shortest time frame. Among the disadvantages of these insurance marketing tools are the potentially high expense and the inability to truly target your demographic with preciseness. Nonetheless, the distinction identified with TV advertising can elevate an insurance agency in a way no other marketing plan can.
The rising star in the domain of insurance advertising ideas is the internet. The internet continues to blow up and together with it so do the marketing chances. Billions and billions of advertising dollars are spent every year online, as insurance companies try to find way to tap into the Internet user. The most prevalent forms of online insurance marketing include:
Pay Per Click – bidding on key search phrases and having the insurance agents’ ads pop up when the relevant search phrases are searched for in Google and Yahoo!
Banner Advertising – building a visual advertisement and placing it on applicable websites. The advertisement then takes consumers quickly to the advertiser’s homepage.
Email Advertising – Using lists of email addresses to distribute content and marketing to insurance prospects.
Organic Search – Utilizing search engine optimization (SEO) to rank high on Google and Yahoo!. This is achieved by manipulating the imitation on a website and in the HTML code that form the backbone of the internet sites.
It is worth noting that many insurance agencies are abandoning the more established, print forms of marketing in favor of reaching out to the online world. As print and direct mail watch their numbers dwindle, more and more insurance agents are selecting the cost effective, very targeted advertising selections found on the internet utilizing social networking sites such as: Delicious, Digg, StumbleUpon, Reddit, Facebook, and Technorati.